Meet Alex — a Summa Cum Laude grad in Communication Studies who turned a lawn care hustle at age 12 into the foundation for a full-scale commercial growth career. From building his own landscaping business from the ground up to leading revenue, margin, and retention in high-performing sales and operations roles, he’s all about turning opportunity into measurable results. With a background in full-cycle recruiting and business development, Alex doesn’t just win contracts, he builds the teams and systems that make them thrive. Known for his data-driven mindset and relationship-first leadership style, he bridges strategy and execution like a pro. When he’s off the clock, you’ll probably find him out on the boat on the St. Croix River, enjoying life in the land of 10,000 lakes after making the move from Illinois in 2022.